{"id":19,"date":"2023-01-02T05:39:07","date_gmt":"2023-01-02T05:39:07","guid":{"rendered":"https:\/\/longtrepreneur.com\/?p=19"},"modified":"2023-01-02T06:41:41","modified_gmt":"2023-01-02T06:41:41","slug":"careem-did-not-live-up-to-its-name","status":"publish","type":"post","link":"https:\/\/longtrepreneur.com\/index.php\/2023\/01\/02\/careem-did-not-live-up-to-its-name\/","title":{"rendered":"Careem did not live up to its name?"},"content":{"rendered":"\n<p>Careem. The name of the word means &#8220;generous.&#8221; Yes, the USD 3.1 billion price tag that the then arch-rival of Careem, Uber, paid to wipe their Middle Eastern competition out of its existence.<\/p>\n\n\n\n<p>The MENAPT region may have gained the immediate attention it lacked from the international annals of startup ecosystems. In the long-term game, though, it was a shortsighted decision on the part of Careem&#8217;s investors and management team.<\/p>\n\n\n\n<p>Careem made the competition between the then rivals of the middle-eastern ride-sharing market a &#8220;<strong>narrative of East vs West<\/strong>.&#8221; Careem and Uber&#8217;s clash was more than two ride-sharing giants in their markets. Careem weaved its culture, tradition, and values into its brand; Uber&#8217;s ruthlessness in the market globally is what made Uber into the giant that it is today.<\/p>\n\n\n\n<p>In regional annals of commerce, there is a consensus that Careem could fetch a commercial valuation of between $5B-$10B. Careem could&#8217;ve conducted an IPO in the regional markets, which would&#8217;ve created even more economic activity for its investors, founders, and employees who held shares in the company.<\/p>\n\n\n\n<p>Why did Uber acquire Careem? Careem was beating Uber at every turn in the MENAPT market. Careem&#8217;s content, marketing, and advertising kept it well ahead of the curve.<\/p>\n\n\n\n<p>Dubai&#8217;s flurry of startups has shown that the city does not have a startup problem; instead, <strong>it has a scale-up problem<\/strong>. The city still has a long way to go; it is starting, scaling, and retaining big startups in the region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Careem. The name of the word means &#8220;generous.&#8221; Yes, the USD 3.1 billion price tag that the then<\/p>\n","protected":false},"author":2,"featured_media":20,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6,5],"tags":[15,11,14,12,13],"class_list":["post-19","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-opinion","category-technology","tag-acquire","tag-careem","tag-middle-east","tag-ride-sharing","tag-uber"],"_links":{"self":[{"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":1,"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"predecessor-version":[{"id":21,"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/posts\/19\/revisions\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/media\/20"}],"wp:attachment":[{"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/longtrepreneur.com\/index.php\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}