“We don’t hire customers per the company’s policy.” Companies of all sizes tell these cliched words to their customers/users who come to the former, lurking for employment opportunities.
What is lost on the job market? Why don’t companies hire their customers? It is a valid question.
Customers are the best secret weapon with the prowess to put corporations past the proverbial ‘finish line.’ Customers know the ins and outs of your product or service.
Your customers are your brand ambassadors that rave and hate your offerings. They fit the mould of your perfect customer. Customers buy from your company because your offering solves their pain.
Less marketing reaps greater benefits
Making your customers’ employees could save your business an enormous marketing budget, and that money you could leverage in other parts of your business that are more cash sensitive. <br><br>
Better for the company’s brand
Businesses are always trying to woo their customers to buy more and more frequently. However, earning customer loyalty takes more than just giving free coupons or computer-generated ‘thank you emails.’ <br></br>
The tides are changing, and customers are now in the driver’s seat. Due to global competition, Appeasing customers is becoming increasingly difficult.
If customers become the company’s employees, they will know how to market, sell, buy, conduct product development, and so on. It’s good for the long-term success of businesses globally.
Photo by Christiann Koepke on Unsplash
